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Coffee Shops and Coffee Sales

How the Right Merchandising Display Can Boost Your Profits and Turn Sippers into Buyers

From coast to coast, fresh coffee is big business, and those highly caffeinated beverages are more popular than ever before. As the owner of an independent coffee shop, you have been front and center in the coffee revolution, watching happy customers stream into your store every day in search of their daily buzz.

Even rare boutique coffee selections like kona coffee are developing a powerful online presence. Coffee shops not only have to compete with each other, but they also need to compete with sites like this: http://www.konacoffeebeans.org/best-kona-coffee-100?

These websites also present an opportunity for coffee shop owners: instead of creating an expensive website just to let people know your location and hours, you can sell products to consumers online through large merchants like Amazon and earn commissions. And with coupons available for web hosting, domains and the like, you can turn your coffee shop’s website from a liability to a money-earning asset. Here’s a good resource: http://vpscoupons.org/renewal-coupon-godaddy

But back on topic: with a little bit of creativity and some hard work, you can turn those daily sippers into eager buyers. Just imagine how your profits would soar if you sent every customer home with a pound of your fresh ground coffee or specially selected coffee beans. If everyone who bought a cup of coffee also bought some beans to take home, you could double your profits, enhance your brand image and grow the popularity of your local business.

Turning casual sippers into eager bean buyers may be easier than you think, and it all starts with the right merchandising. After all, your customers cannot buy your take-out coffee beans if they do not first know they are for sale.

If you want to sell more coffee, you need to create an engaging interior display that encourages your customers to linger and check out all the great things you have to offer. Visual merchandising is a vital marketing tool that every coffee shop owner should embrace.
Here’s an example of some eye-catching coffee shop displays: https://www.pinterest.com/explore/cafe-display/

While the exact design of that merchandising display will vary from shop to shop, there are some basic elements that any good coffee sale station should include. Those vital elements include:

. An eye-catching display of beans, ground coffee and other caffeinated offerings — It is not enough to throw a few prepackaged bags on the counter – think burlap sacks that look like they came straight from the field and a cup full of fresh beans. The aroma alone will draw your customers in.

. Attractive signage – Your coffee sale station should get the attention of customers as they enter and leave your shop. Make sure the signs are high quality, eye-catching and designed to get attention.

. Cleanliness and care – Setting up the sale station is just the beginning. You will need to keep it neat and tidy, replace sold items promptly and make sure everything looks great throughout the day.

. A display of coffee mugs, grinders, home brew equipment and other items for sale— You have a great opportunity to sell everything from coffee grinders to branded mugs, so take advantage of it.

. Pastries and other goodies – Fresh-baked cookies, cupcakes and pastries go great with coffee, so give your customers a chance to buy them on the way out. You want to make your customers hungry as well as thirsty.

If your coffee shop is only selling coffee, you could be missing out on a world of extra profits. Expanding your offerings to include branded mugs, fresh-baked pastries, fresh beans and ground coffee can boost your profits, help you build your brand and make your coffee shop the place to be.

June 10, 2017 0 comment

Brewing Coffee Coffee Facts

Is Coffee Good For You?

People all over the world love waking up to a freshly-brewed cup of coffee or espresso. For many, it is a morning ritual that they cannot live without. But there have been studies that say drinking coffee is bad for their health, so they often feel conflicted about whether they should enjoy that morning cup or not. If you are one of these people, you will be pleased to learn that these brews are actually good for your health. But many coffee drinkers are not getting all the possible benefits from their cup of coffee.

The Benefits

There are several recent studies that have demonstrated just how beneficial that cup of morning coffee can be for you. It has been found that it may prevent Parkinson’s disease and colon cancer and reduce your chances of getting diabetes. Also, coffee has been shown to give people better mental performance and it can boost the immune system.

It has been shown that people who drink 4-6 cups of coffee a day have a 28% lower risk for Type 2 diabetes and if they drink 6-7 cups daily they are 35% less likely to develop the disease. If you prefer decaf coffee or tea, the risk reduction is very similar.

It’s has also been suggested that coffee drinkers tend to get more exercise, eat better diets and may even enhance their body’s natural defense system.

However, you have probably heard many experts say that drinking too much coffee can damage your heart. If these conflicting opinions have left you confused, you’re not alone. So here are the reasons why coffee can be good for your health.

What Makes Coffee Healthy?

Choosing the right coffee bean is the most important decision you will make. This is because quality beans are rich in the antioxidants that fight disease and improve overall health. When coffee is brewed, the steam is pushed through the ground beans so fast that they keep most of their flavor and their antioxidants.

The reason antioxidants are so good for you is because they help prevent damage to tissue which is caused by oxygen-free radicals in the body. Coffee also contains helpful minerals such as chromium and magnesium. These minerals are especially helpful for diabetics because they help the body use insulin which, in turn, helps control blood sugar.

The first cup brewed always contains the most antioxidants so brewing one cup at a time is very healthy for you. This is because there are fewer antioxidants in the second and third cups of coffee brewed with the same beans.

This is why drinking at least one cup of coffee a day can be good for you. But keep in mind that adding creams and sweeteners that contain lots of calories will decrease the benefits of drinking the coffee. If you want to add cinnamon, however, feel free because that’s good for you.

Of course, this doesn’t mean you can’t ever have sweetened coffee. Just drink it in moderation and you will be fine. So drink your coffee without fear that you are hurting your body. You are actually making it healthier.

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May 26, 2017 0 comment

Fair Trade Coffee

Good for the Planet and Good for the Coffee Lovers Soul

Coffee. Its rich, bold, deliciously flavorful beans are found in just about every families home. Some only enjoy it dark, some prefer it light, others will drink it hot while some people enjoy it ice cold. None the less, it is fair to say that no matter how its consumed, coffee is one of the most well love and most enjoyed drink in the beverage market.

An alternative to traditional coffee

Improvements in coffee brewing and grinding technology have enabled people at home to enjoy professional-quality coffee whenever they want it.

Still today we find a new way to enjoy your morning cup of joe. Today while you are sipping your non organic non fair trade coffee that there is coffee out in the market and on the shelves that is not only absolutely delicious but it is good for our planet. That’s right my fellow avid coffee drinkers, you can now buy and enjoy beautifully scrumptious drink that is organically grown, fair traded and good for the survival of mother earth.

Organic Fair Trade coffee

Organic fair trade coffee is a growing market stocked full of care for the entire coffee community and healthier coffee for you, the environment and coffee growers. More and more organic fair trade coffee companies are sprouting up, and with the numbers of coffee drinkers who care about their coffee being organically grown and farmers being fairly treated, it’s becoming a more affordable, more delicious and over all better option.

Buying Fair Trade coffee

When buying fair traded organic coffee it helps support the entire coffee community. It helps support every farmer that is growing organic coffee bean crops, they get to earn a fair wage. It helps support every producer who is helping to bring it to the coffee buyers and drinkers. It helps all the workers in between keep their jobs within the coffee community, and it helps you, the satisfied and well caffeinated coffee consumer. By buying organic fair trade coffee in any form, beans, ground down or even already made, it creates a level playing field for everyone involved and ensures that high quality coffee can be produced. Here is a video explaining why Fair Trade coffee is so important.

More importantly by only purchasing organic fair trade coffee, you are sending a message out into the coffee industry that you the coffee consumer will only purchase the highest quality and best product available on the market. This means that more and more companies will switch to cleaner safer forms of coffee bean farms and that works for everybody!

So there you have it coffee fanatics!! The choice is fairly simple, buy organic fair trade coffee and help support your fellow coffee community. Enjoy better coffee and help our wonderful mother earth.

January 15, 2017 0 comment

Brewing Coffee

5 Ways to Brew Your Coffee

With a Starbucks or some other coffee chain on just about every urban street corner it is fair to say that our coffee options have expanded. Thanks to the proliferation of online retailers like Amazon and Alibaba, you can buy premium coffee equipment and have it at your door tomorrow.

Now it isn’t just a question of the type of coffee you want, but also how you want it made. Even at home you have tons of affordable options for making that perfect brew. You have the single serve brewers, French press, Chemex and your regular old coffee maker. So which one will give you the best cuppa joe? Let’s look at 5 ways to brew coffee.

Percolator

This is an old school sitting around the campfire way to make coffee. It will be a strong brew, but it isn’t going to make you the best cup of coffee. Most of the time you end up boiling the coffee, which makes for a very bitter cup of coffee. The other problem is that your coffee can taste a little “metallic”.

Automatic Coffee Maker

You probably have one of these in your kitchen right now, slap in a filter, add coffee and water, turn the machine on and in a few minutes you have a steaming hot cup of coffee. This makes a perfectly acceptable cup of coffee, you can control the strength and the type of beans you use and it is quick and easy. Most have timers so you can set them the night before and have piping hot coffee ready when you wake up.

French Press

The French press is popular among those who are very particular about the type and blend of coffee that they drink. It is easy to use and it gives you a full flavored cup of coffee. The drawback is it doesn’t make very much at one time and it takes a little more time than your automatic coffee maker. There is also more to clean up after. But if you savor a strong cup of coffee, the extra work is well worth it.

Pour Over Method

Like the French press it is fairly easy to make a good cup of coffee, you pour water over the coffee grounds and it filters down into an individual cup. Again it has the same drawback, you’re making coffee one cup at a time. It is however, the least expensive way to make coffee.

Chemex

This uses special filters made by Chemex and the coffee maker is a bit different than what you are used to. The Chemex makes a nice strong cup of coffee with little or no bitterness.

January 12, 2017 0 comment